Castlefield Gallery, Publication Schedules and Press

I presented my PhD in person this week. This was at
Castlefield Gallery Associates Hello Goodbye in
Manchester on Tuesday 26th of October. It was brilliant
to present physical work. It was also fascinating to
see physical responses as I passed my postcards
round and how people interacted with this work. I
answered questions about PhD research and Holodomor.
I also have a fantastic project reference in 32 Significant
Moments, by Lisa Watts (2014).

Castlefield Gallery Associates: Postcards Presentation,

2021. Source: Author.

Castlefield Gallery Associates: Postcards Presentation,

2021. Source: Author.

32 Significant Moments by Lisa Watts (2014). Source:

Watts, L. (n.d.).

I have full production schedules for production of

postcards for Recipes for Baking Bread. These include

publication dates of 31st of January. Time for

funding and collecting permissions for authors’ quotes.

This will involve a limited redesign after Christmas to

incorporate these changes. I have an information sheet

and plans for designs for invoices and receipts. This

schedule allows for a pre-publication and

publication price. These two prices mean I can sell

direct sales closer to cost price, taking into

account commission for shop sales.

Recipes for Baking Bread: Postcards Publication Schedules,

2021. Source: Author.

Recipes for Baking Bread: Postcards Information Sheet,

2021. Source: Author.

I have launched this work on Instagram. I used a

brilliant images by Simon Weldon. This image was

part of Simon’s teaching work and is from a mobile

phone. I have one sale and three pre-orders. First

stages of this production is to get permissions

from publishers. Almost all my quotes are

owned by organisations now under Penguin.

View this post on Instagram

A post shared by Sara Nesteruk (@recipesforbakingbread)

Instagram Publication launch. Photograph by

Simon Weldon, 2021. Source: Author.


References:
Watts, L. (n.d.) 32 Significant Moments: An Artist’s Practice as Research (Watts 2014) [Online]
Lisa Watts. Available from: <https://www.lisa-watts.co.uk/32-significant-moments>
[Accessed 30 October 2021].

Bound Art BookFair 2021: Publishing Outcomes

I am researching publishing. These images are from
Bound Art Book Fair 2021 at Whitworth Manchester.
My prices appear accurate, £7.00 for postcards
and £7.00 for draw Bibliographics. I have to
decide how I want to publish these, edition
numbers and I have to get permissions for my
quotes. There was also some brilliant references for
paper stocks and binding, including lots of
plastic combs and some riso printing. I am
creating full production schedules for this
work, to take place over 6–9 months.



The Form of the Book Edited by Sara De Bondt and
Fraser Muggeridge, 2021. Source: Author.



Paper stocks, 2021. Source: Author.



Double Fold Binding (Outwards), 2021. Source: Author.



Riso Guides by Spun Press, 2021. Source: Author.



Spun Press Ephemera, 2021. Source: Author.

Research Supervision with Lisa

 Friday 22nd October 2021

Old, New, Borrowed, Blue, sixpence and shoes,
Fetters College, career tragectories, fashion
at Leeds, Film School, exploring Donbas, shows,
exhibitions and talks, preparations, Viva
maps, dates and exam preparations, thesis
documentations, sales, festival strategies,
costs, locations, tiers, other benefits,
shoes, wedding ceremonies and parties and
events, next steps (politics), sharing work,
thesis book, publishing, direct sales and
costs, blog, soanyway, participants packs,
glassine envelopes, Christian – Denmark,
Modular deliveries, external and internal
examiners, screenings at Leeds, Channel 4,
Northern Film School, fashion, pattern cutting,
PhD supervisions.

Thesis Documentations

I have documented my final thesis books. A visual
essay of sorts is below. These images take reference
from Present & Correct (2021). This stationery
store shows studio shots of their projects online
and on Instagram. I used a grey background with
softboxes in photography studios. With a lot of
help from Simon Weldon I set this up for soft,
shadows, a flat non-gradient backgrounds and
soft light conditions by varying diffusion layers on
each softbox. These images are for my website, archives
and publicity.

View this post on Instagram

A post shared by Present & Correct (@presentandcorrect)

Present & Correct, 2021. Source: Instagram.

View this post on Instagram

A post shared by Present & Correct (@presentandcorrect)

Present & Correct, 2021. Source: Instagram.




Studio Set up, 2021. Source: Author.

Studio Set up, 2021. Source: Author.

Thesis Documentations, 2021. Source: Author.

Thesis Documentations, 2021. Source: Author.




Thesis Documentations, 2021. Source: Author.




Thesis Documentations, 2021. Source: Author.




Thesis Documentations, 2021. Source: Author.




Thesis Documentations, 2021. Source: Author.


References:
Present & Correct (2021). Present / & / Correct [Online].
London: Present & Correct. Available fromL
<https://www.presentandcorrect.com> [Accessed 9–16 October
2021].

Thesis Production, Sales and Editions

Production of my remaining thesis books is now complete.
This is three copies for posting, two UK copies and one in
Australia. I also have three copies. These are identical
to my submission copies. I have produced these books
for significant contributors to my work. I also have
an exam copy.



Thesis Production, 2021. Source: Author.



Thesis Production, 2021. Source: Author.

I have made contact with a possible stockist for
two components of my books. These are my postcards
pack and my draw bibliographies book. This
retailer is Village Books in Leeds. Cost prices for
each of these books is £7.00. Village Books has a
retail cut of 40%. This will give a sales prices of
£12.00. This includes £2.00 profit on each book.
I have to consider volumes, stock storage and variations in
paper stock for this to go ahead.



Sample Images: Draw Bibliographies, 2021. Source: Author.



Sample Images: Postcards Pack, 2021. Source: Author.

Bookworks in New York is another possible place for me
to submit copies to. Bookworks requires a mimimum
edition of 50 copies. At cost price to produce both
books will be £400, not including posting. I can also
sell copies of these books through direct sales. I can
set this up on Instagram and on my Recipes for Baking
Bread website.


References:

Printed Matter, Inc. (2021) Submit Your Book [Online]. New York: Printed Matter, Inc.
Available from: <https://www.printedmatter.org/services/submit-your-book>
[Accessed 9 October 2021].

Village (2021) Submissions [Online]. Leeds: Village.
Available from: <https://villagebooks.co/pages/submissions>
[Accessed 9 October 2021].

Soanyway, Thesis Maps and Film Festivals

Jerry Bermans’s Letters feature in Issue Ten of
Soanyway: Ten Conversations. Subtitle a turn in
conversation Soanyway is online here:
https://www.soanywaymagazine.org/issues. This issue explores
conversations, exchange and dialogue, with
loads of brilliant practices from dance to text
and visuals. Recipes for Baking Bread is about
dialogue across generations. Berman’s letters
also provide a rare, and objective accounts of
Holodomor. I write about this in my thesis
in comparison to Christoper Isherwood’s ideas
about objective writing, Isherwood wrote “I am
a camera” in Goodbye to Berlin. He was an
objective, reflective observer of events. Svetlana
Alexiviech in Chernobyl Prayer is part of
her text. In one chapter, after hearing stories of
Chernobyl survivors’ experiences with journalists,
who refused their food for fear of contamination,
Alexievich writes “(Now we are sitting at the
table, having lunch)” (Alexievich, 2016, p. 233). Berman’s
letters are objective, descriptive and human. He
writes with perspective and with detail.




Recipes for Baking Bread: Jerry Berman’s Letters film
still, 2021. Source: Author.


I am working on preparations for my viva.
My work is a complete thesis map. This
shows my ideas, in each chapter, with page
numbers. This builds on my early structure
diagrams and is for fast references when I
defend my work.



Original Thesis Maps 1, 2021. Source: Author.




Original Thesis Maps 2, 2021. Source: Author.



Original Working Maps, 2021. Source: Author.




Viva: Final Thesis Maps (in development) 2021. Source:
Author.

I have a catalogue for film festivals I am
submitting to. This is spreadsheets, and entries
using Film Freeway. This is a brilliant site,
I can collect my press packs, project images
and information and submit quick responses to
festivals. I loved going to festivals after I worked
on The Accident, and I hope this work is well
received.



Film Festivals Spreadsheets, 2021. Source: Author.

References:

Alexievich, S. (2016) Chernobyl Prayer.
Translated by A. Gunin and A. Tait. London:
Penguin Books.